اثر الإدارة الاستراتيجية على أداء المنظمة : الدور الوسيط للميزة التنافسية " نبذة عن قطاع الاتصالات في ليبيا

Abstract

In light of rapid technological advancements and changing customer preferences, the telecommunications sector has become vital for achieving a competitive advantage for organizations. Providing these services through the internet and mobile applications allows customers easy and fast access to services, increasing their satisfaction and loyalty.

To conduct the field study and apply the theoretical aspect to reality, we tested a sample from the telecommunications sector in Libya. Data analysis was carried out using the statistical packages PLS and SPSS to examine the primary data collected through the questionnaire. A range of statistical methods was used, including descriptive statistics such as means, percentages, frequencies, and standard deviations.

The study found that strategic management, with its multiple dimensions such as strategic orientation, strategic evaluation and control, team, and training, is significantly related to organizational performance. Implementing effective strategies, evaluating performance, motivating the team, and developing their capabilities through training can lead to improved effectiveness, efficiency, and sustainability of organizational performance.

The study also indicates that competitive advantage, with its various dimensions, plays a partial role in improving organizational performance. Market characteristics enhance effectiveness and increase market share, innovation and creativity support the delivery of products and services that meet customer expectations, differentiation attracts customers, and quality reflects the organization's responsiveness to customer needs and enhances its reputation.

The mediating role of competitive advantage enhances the impact of strategic management on performance, contributing to market superiority, promoting innovation, and improving quality. Developing effective strategies improves performance levels and strengthens the competitive position in the business market.